Norton ABSTRACT—Humblebragging bragging masked by a complaint is a distinct and given the rise of social media increasingly ubiquitous form of self promotion. We show that although people often choose to humblebrag when motivated to make a good impression it is an ineffective self promotional strategy.

Five studies offer both correlational and causal evidence that humblebragging has both global costs reducing liking and perceived sincerity and specific costs it is even ineffective in signaling the specific trait that a person wants to promote. Moreover humblebragging is less Poland Mobile Number List effective than simply complaining because complainers are at least seen as sincere. Despite people s belief that combining bragging and complaining confers the benefits of both self promotion strategies humblebragging fails to pay off. Download working paper http ssrn abstract Are You Ready for Personalized Predictive Analytics by James Heskett.



SUMMING UP The world of predictive analytics and its continuous monitoring of people and things both excites and terrifies Jim Heskett s readers this month. Should we be careful what we wish for Summing Up Personal Predictive Analytics Should We Be Careful What We Wish For  of numerous sensors for machines and humans limitless information storage capacity and big data combined with rapid response logistics to detect and meet personal needs that we don t know we have can be exciting efficient and energizing. Or it can be fearsome enervating and subject to mistakes ranging from foolish to fatal. That s the sense provided by responses to this month s column.