Create Relevant Promotional Materials If you’ve ever wondered what text or images to put on your fliers website or social media accounts with thorough market research you’ll know exactly what to do. Since target customers have already expressed all their wants needs and frustrations with you you’ll know exactly what to address and how to address it when you start creating your marketing materials.

For example author Tiffany Sun surveyed her readers to find out which problems they’re trying to solve. Instead of coming up with blog topics or headlines in a vacuum she uses the results of this survey to brainstorm compelling topics. Survey results for market research Surveying your audience about their main problem points can help you create compelling content for Country Email List them. Here are some other ways your marketing materials will be easier to create Knowing whether customers see your products and services as a necessity or as a luxury can help you design your product labels brochures and website that fits their perception. Identifying the age range of your customers can tell you the type of language you’ll be using in your promotional materials.



You ll write differently when addressing retired Baby Boomers than you would when addressing young professionals. . Know Where to Advertise business owners face is a limited budget. Because of this your marketing budget should be optimized to give you the best returns possible. Your market research can help ensure that you’re reaching your intended audience in the channels where they’re most likely to see your message. These are some of the budgetary tasks that your market research can help with Buying ads on social media.